In today’s multichannel world, it’s hard to keep the market balance and enable retailers to play on a level playing field. Some apply the “make it up in volume” policy, which allows them to offer lower prices and still generate high gross margins. However, this is unfair towards small retailers. The concept of MAP price a.k.a manufacturer advertised price was implemented to keep the market game honest. At WorkIT Software, we help you track online prices with our price monitoring software.