11 Essential E-Commerce Pricing Strategies To Beat Your Competition

By on 17 February 2017 in Pricing-ecommerce

Pricing items online is a daunting task, as well as online price tracking.

It is a trial and error experiment as you don’t know a priori the prices that will be more attractive to your potential customers.

That is why, we wanted to help by clearly identifying essential & common pricing strategies that will help you make more sales and enable you to beat your competitors.

Here are 11 e-commerce pricing strategies examples to help you in that process!

competitive pricing

Competitive Pricing – Definition – WorkIT Software

By on 19 January 2017 in Competitive price intelligence

What is competitive pricing?

For starters, competitive pricing can basically be defined as the standard setting of prices of both products and services based on competition pricing.

Competitive pricing is normally applied by businesses dealing with similar products, since services vary from entity to entity, while the features of a product remain identical. Price is an essential component when it comes to the marketing mix and as such, pricing can make or break a business. Discover our price monitoring software and our price tracker to improve your pricing strategy  !

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MAP Pricing

Learn about Minimum Advertised Price (MAP) in the US – Definition

By on 19 January 2017 in map pricing

In today’s multichannel world, it’s hard to keep the market balance and enable retailers to play on a level playing field. Some apply the “make it up in volume” policy, which allows them to offer lower prices and still generate high gross margins. However, this is unfair towards small retailers. The concept of MAP price a.k.a manufacturer advertised price was implemented to keep the market game honest. At WorkIT Software, we help you track online prices with our price monitoring software.

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